Business Design 101

Keeping with the different way of thinking theme here, I also recently attended a Business Design 101 session with Heather Fraser. Business design is another of the pillars here at Rotman (led by Dean Roger Martin) and I am always intrigued by taking a design approach to business thinking. Having no design experience myself, I have been taking a keen interest in this approach (as you may have noticed!)

Rotman was even named one of the best design schools in the world in Businessweek back in 2007. It is one of the few business schools to be included.

The Rotman Business Design Club is holding a Business Design boot camp for interested students – it’s a one day workshop that allows students to practice business design in an intensified setting. Hopefully I’ll be able to make it and experience this concept first hand. There is also a DesignThinkers conference coming up in November where Dean Rogers Martin is one of the speakers.


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